
Brand Identity
Graphic Design
Eat Well Meal Kits
class Project
The Goal
The goal was to create a new brand identity, stationery, and website for a start-up company of choice. I expanded on the project by creating two additional elements that would be beneficial to the company. Eat Well meal kits was the chosen company because their story, motives, and services were very inspiring.
Color Palette AND LOGO
The old logo was not strong enough to represent the company. When designing the new logo I focused on creating a merge between healthy eating, fluidity, youthfulness, and modernism.
CURRENT LOGO BEING USED BY THE COMPANY

Pantone
P157-16 U
NEW LOGO

STATIONARY
BUSINESS CAR, Letterhead, and envelope


MEAL KIT PACKAGING AND APRONS
Meal kit packaging would feature images of the incorporated meal, cooking instructions, and ingredients. Aprons could be used by staff when giving demonstrations at farmer's markets as well as offered to customers for purchase.


WEBSITE

Creative Process
Logo Sketches
For the beginning stages of the project, I sketched 100 potential designs for the logo. I played around with placement, type, and visual elements. Feedback from classmates and professors help guide me into the digital designs.




