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Brand Identity

Graphic Design

Eat Well Meal Kits

class Project

The Goal

The goal was to create a new brand identity, stationery, and website for a start-up company of choice. I expanded on the project by creating two additional elements that would be beneficial to the company. Eat Well meal kits was the chosen company because their story, motives, and services were very inspiring.

Color Palette AND LOGO

The old logo was not strong enough to represent the company. When designing the new logo I focused on creating a merge between healthy eating, fluidity, youthfulness, and modernism. 

CURRENT LOGO BEING USED BY THE COMPANY

61973270_3279760022049580_52202440577662

Pantone

P157-16 U

NEW LOGO

Eat Well Logo.png

STATIONARY

BUSINESS CAR, Letterhead, and envelope

Business Card
Stationary

MEAL KIT PACKAGING AND APRONS

Meal kit packaging would feature images of the incorporated meal, cooking instructions, and ingredients. Aprons could be used by staff when giving demonstrations at farmer's markets as well as offered to customers for purchase.

Meal Kit Packaging
Apron

WEBSITE

Website Index

Creative Process

Logo Sketches

For the beginning stages of the project, I sketched 100 potential designs for the logo. I played around with placement, type, and visual elements. Feedback from classmates and professors help guide me into the digital designs.

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