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Branding & Advertising

Graphic Design

App Design

Marta Transportation

Personal Project

The Goal

The goal was to update the look and features of the preexisting MARTA app. In addition, a campaign was created to launch the app and encourage people to share why they travel MARTA.

CS-Metropolitan-Atlanta-Rapid-Transit-Au

Color Palette

color palette martat.jpg

Roboto Thin

Bebas Neue

TYPEFACE

App Design

Martaphones 2.jpg

Added destination 

recommendations encourages the use of MARTA as well as help users find new locations in the city to visit. 

Reload your breeze card with the touch of your finger. 

A brighter color palette is used to showcase MARTA's logo colors. 

#TRAVELMARTA to spread the word via social media.

Businesses could pay MARTA to be featured on the app destination recommendations. 

ADVERTISING

Using situations that we can all relate to will get the audience really considering using MARTA. These fun headlines can be displayed on billboards, posted on social media, or bus and train stop area. The hashtag #TRAVELMARTA can be used to increase word of mouth.

Social Media

Bus Stops

Travel Marta

Digital ads and billboards

Travel Marta 3.jpg

Creative Process

Behind the Design 

From personal experience, I enjoy using MARTA but I saw opportunities for improvement. I wanted the campaign to be relatable so people could laugh and appreciate the advertisements. I wanted a campaign that people could get involved in and also share why they travel MARTA. Through their feedback the campaign could continue to grow and MARTA could grow too. 

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