
Branding & Advertising
Social Media
Copywriting
Patagonia
Class Project
The Goal
The goal was to create Instagram posts that would show the viewers just how much Patagonia cares about saving the world. Below are 12 posts that portray this message while also creating a call to action within the viewer.

Instagram posts
Click the arrow within the phones to read the next post or click on the image to see it larger.
Posts 1, 2, and 3 focus on Patagonia's Action Works website which helps individuals find ways to get involved in their area.
-
Viewers are asked to share how they save the planet.

Posts 4, 5, and 6 focus on the actions that Patagonia takes for saving the planet.
-
Each post shows viewers its #MoreThanAJacket
Posts 7,8, and 9 give easy examples of how viewers can start saving the planet.
-
Let's all do it the
#PatagoniaWay

The last three posts focus on challenging the audience to step outside of their comfort zones to save the planet.
-
Viewers are asked to take the #PatagoinaChallenge


Creative Process

Brainstorming
When organizing my ideas, I focused on using mind maps. They helped me define the brand, stay on brief, and remain creative.