top of page

Branding & Advertising

Social Media

Copywriting

Patagonia

Class Project

The Goal

The goal was to create Instagram posts that would show the viewers just how much Patagonia cares about saving the world. Below are 12 posts that portray this message while also creating a call to action within the viewer. 

0_jRv23Idv7IfbrIUL.jpg

Instagram posts

Click the arrow within the phones to read the next post or click on the image to see it larger.

Posts 1, 2, and 3 focus on Patagonia's Action Works website which helps individuals find ways to get involved in their area.

-

Viewers are asked to share how they save the planet.

iphoneTemp.png

Posts 4, 5, and 6 focus on the actions that Patagonia takes for saving the planet.

-

Each post shows viewers its #MoreThanAJacket

Posts 7,8, and 9 give easy examples of how viewers can start saving the planet.

-

Let's all do it the

#PatagoniaWay

iphoneTemp.png

The last three posts focus on challenging the audience to step outside of their comfort zones to save the planet. 

-

Viewers are asked to take the #PatagoinaChallenge

iphoneTemp.png
iphoneTemp.png

Creative Process

Mind map

Brainstorming

When organizing my ideas, I focused on using mind maps. They helped me define the brand, stay on brief, and remain creative. 

bottom of page