Branding & Advertising
Graphic Design
Web Design
Rum Creek Golf
Personal Project
The Goal
The goal was to rebrand the golf course Rum Creek. The rebranding would expand the companies target audience to include those young and old. The project includes logo design, website layout, Snapchat filters, and billboard design.
Color Palette
Represents the trees seen on the course.
Represents the putting green.
Accent color
Represents the sky.
Logo DESIGN
Top: promote a classic feel through font choice, while invoking youth
through color.
Bottom: font choice will create an elegance towards the company.
website
Snapchat Filter
Billboard
Creative Process
Website
The current website layout for the company is hard to navigate and the information is unorganized. For my design, I organized the information based on the company services and skill level of golfer. In addition, I added a rewards program that would allow customers to gain points that can be redeemed for products and services.
Snapchat Filter
The two filter options were created to create word of mouth to the younger crowd. Designs were first sketched before brought to the computer.
Billboard
I chose to highlight the main features of the course to spark interest in viewers. The branding of the company is continued into the design by the use of the color palette.