
Graphic Design
Package Design
Personal Branding
Sarahndipity Chocolate bars
class Project
The Goal
The goal was to create a series of three chocolate bars to promote myself to a potential employer. Each chocolate bar shows my personality, interests, and talents through
consistent design elements.
Why Sarahndipity?
Serendipity is about following your passion and using opportunities to learn and grow into the person you want to be. As I follow my passion towards a career as a designer, I stay true to my positive spirit while I put my best foot forward towards an exciting new journey.

Color Palette
Pantone
P133- 4 U
Pantone
P125-2 U
Pantone
P68-5 U
Pantone
p151-7 U
Pantone
P115-6 U
Typeography

Heading
Bistro Script, with minor edits to the formation of the p.
Subheading
ITC Avant Garde Gothic Pro
Copy
Avenir
Illustrations

PACKAGING
The Bars
The main message of the first chocolate bar is, I love design as much as I love my two standard poodles. The second chocolate bar focuses on my love for gardening and my passion to continually grow in my skills and embrace new ideas. The third chocolate bar highlights my love for baking and positive attitude I bring to every project.



The Golden Ticket
Inside the chocolate bar packaging, a golden ticket would show you three of my most current portfolio pieces. On the back of the ticket, fun copy explains the idea and provides my contact information.



Creative Process
Box Design Sketches
For the beginning stages of the project, I sketched 30 potential designs for the packaging. I played around with placement, type, and visual elements. Feedback from classmates and professors help guide me into the digital designs.
Digital Box Design
Playing around with elements that I saw important in describing myself, I created 4 digital designs. Minor tweaks lead to the final design.