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Graphic Design

Package Design

Personal Branding

Sarahndipity Chocolate bars

class Project

The Goal

The goal was to create a series of three chocolate bars to promote myself to a potential employer. Each chocolate bar shows my personality, interests, and talents through

consistent design elements. 

Why Sarahndipity?

Serendipity is about following your passion and using opportunities to learn and grow into the person you want to be. As I follow my passion towards a career as a designer, I stay true to my positive spirit while I put my best foot forward towards an exciting new journey.

logo Sarahndipity_edited.png

Color Palette

Pantone

P133- 4 U

Pantone

P125-2 U

Pantone

P68-5 U

Pantone

p151-7 U

Pantone

P115-6 U

Typeography

Pink_back_edited.jpg

Heading

Bistro Script, with minor edits to the formation of the p.

Subheading

ITC Avant Garde Gothic Pro

Copy

Avenir

Illustrations

illustrations.png

PACKAGING

The Bars

The main message of the first chocolate bar is, I love design as much as I love my two standard poodles. The second chocolate bar focuses on my love for gardening and my passion to continually grow in my skills and embrace new ideas. The third chocolate bar highlights my love for baking and positive attitude I bring to every project.

Collar Me Crazy
Seed to Blossom
A Pinch of Sugar

The Golden Ticket

Inside the chocolate bar packaging, a golden ticket would show you three of my most current portfolio pieces. On the back of the ticket, fun copy explains the idea and provides my contact information.

Front
Inside
ticketback.jpg

Creative Process

Box Design Sketches

For the beginning stages of the project, I sketched 30 potential designs for the packaging. I played around with placement, type, and visual elements. Feedback from classmates and professors help guide me into the digital designs.

Digital Box Design

Playing around with elements that I saw important in describing myself, I created 4 digital designs. Minor tweaks lead to the final design.

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